Social Sciences

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Women’s Representation in Media in Ghana’s Democratic Governance

Received: 1 April 2023    Accepted: 19 May 2023    Published: 20 June 2023
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Abstract

Political participation is the linchpin of democratic governance and development. Women are the majority of the population in many countries, including Ghana. However, their participation at various levels in decision-making processes in democratic governance is generally low. This paper focuses on the media through a desk review of relevant theoretical and empirical literature and examines the representation of women in Ghana’s media political landscape. The paper seeks to increase media awareness in Ghana about their role in moulding the public's impressions about women in politics and government, as well as their contribution to the fight for gender equality. The discussion was guided by the theory of representation. The study finds that both men and women receive massive media coverage. However, the media do not focus on women in democratic governance as intelligent individuals who have an impact to make in society; rather, they focus on their appearance, family life, parental status, or marital status. These perspectives create a narrow representation of women to the public. This discourages many women from vying for political positions, as it creates the impression that only men can thrive and succeed in politics. Additionally, the media is a gatekeeper that exposes the ills of government. This motivates politicians to work hard, knowing that they will be held accountable. The study recommends that women be given the same opportunities as men and that they be presented as people with experience and expertise to share. Media practitioners should highlight the positive aspects of women in political leadership.

DOI 10.11648/j.ss.20231203.16
Published in Social Sciences (Volume 12, Issue 3, June 2023)

This article belongs to the Special Issue Gender Representation in the Media

Page(s) 116-125
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2024. Published by Science Publishing Group

Keywords

Representation Theory, Gender Equality, Democratic Governance, Stereotype, Media Influence, Politics

References
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  • APA Style

    Evelyn Nana Ama Asare, Kingsley Senyo Agomor. (2023). Women’s Representation in Media in Ghana’s Democratic Governance. Social Sciences, 12(3), 116-125. https://doi.org/10.11648/j.ss.20231203.16

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    ACS Style

    Evelyn Nana Ama Asare; Kingsley Senyo Agomor. Women’s Representation in Media in Ghana’s Democratic Governance. Soc. Sci. 2023, 12(3), 116-125. doi: 10.11648/j.ss.20231203.16

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    AMA Style

    Evelyn Nana Ama Asare, Kingsley Senyo Agomor. Women’s Representation in Media in Ghana’s Democratic Governance. Soc Sci. 2023;12(3):116-125. doi: 10.11648/j.ss.20231203.16

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  • @article{10.11648/j.ss.20231203.16,
      author = {Evelyn Nana Ama Asare and Kingsley Senyo Agomor},
      title = {Women’s Representation in Media in Ghana’s Democratic Governance},
      journal = {Social Sciences},
      volume = {12},
      number = {3},
      pages = {116-125},
      doi = {10.11648/j.ss.20231203.16},
      url = {https://doi.org/10.11648/j.ss.20231203.16},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20231203.16},
      abstract = {Political participation is the linchpin of democratic governance and development. Women are the majority of the population in many countries, including Ghana. However, their participation at various levels in decision-making processes in democratic governance is generally low. This paper focuses on the media through a desk review of relevant theoretical and empirical literature and examines the representation of women in Ghana’s media political landscape. The paper seeks to increase media awareness in Ghana about their role in moulding the public's impressions about women in politics and government, as well as their contribution to the fight for gender equality. The discussion was guided by the theory of representation. The study finds that both men and women receive massive media coverage. However, the media do not focus on women in democratic governance as intelligent individuals who have an impact to make in society; rather, they focus on their appearance, family life, parental status, or marital status. These perspectives create a narrow representation of women to the public. This discourages many women from vying for political positions, as it creates the impression that only men can thrive and succeed in politics. Additionally, the media is a gatekeeper that exposes the ills of government. This motivates politicians to work hard, knowing that they will be held accountable. The study recommends that women be given the same opportunities as men and that they be presented as people with experience and expertise to share. Media practitioners should highlight the positive aspects of women in political leadership.},
     year = {2023}
    }
    

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    AU  - Evelyn Nana Ama Asare
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    Y1  - 2023/06/20
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    DO  - 10.11648/j.ss.20231203.16
    T2  - Social Sciences
    JF  - Social Sciences
    JO  - Social Sciences
    SP  - 116
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    PB  - Science Publishing Group
    SN  - 2326-988X
    UR  - https://doi.org/10.11648/j.ss.20231203.16
    AB  - Political participation is the linchpin of democratic governance and development. Women are the majority of the population in many countries, including Ghana. However, their participation at various levels in decision-making processes in democratic governance is generally low. This paper focuses on the media through a desk review of relevant theoretical and empirical literature and examines the representation of women in Ghana’s media political landscape. The paper seeks to increase media awareness in Ghana about their role in moulding the public's impressions about women in politics and government, as well as their contribution to the fight for gender equality. The discussion was guided by the theory of representation. The study finds that both men and women receive massive media coverage. However, the media do not focus on women in democratic governance as intelligent individuals who have an impact to make in society; rather, they focus on their appearance, family life, parental status, or marital status. These perspectives create a narrow representation of women to the public. This discourages many women from vying for political positions, as it creates the impression that only men can thrive and succeed in politics. Additionally, the media is a gatekeeper that exposes the ills of government. This motivates politicians to work hard, knowing that they will be held accountable. The study recommends that women be given the same opportunities as men and that they be presented as people with experience and expertise to share. Media practitioners should highlight the positive aspects of women in political leadership.
    VL  - 12
    IS  - 3
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Author Information
  • Communications and Marketing Associate, Marketing Department, Energy Media Group, Accra, Ghana

  • School of Public Service and Governance (SPSG), Ghana Institute of Management and Public Administration (GIMPA), Accra, Ghana

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