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The Europeanization of Balkans-Yes or No

Received: 29 May 2013     Published: 10 June 2013
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Abstract

Should the Balkan be place where the credibility of European Union will happen? This question is becoming increasingly evident after the rejection of the EU constitution by France and the Netherlands in the middle of 2005 which is mostly resulted by dissatisfaction of voters of the internal political governing in their countries. This conclusion was further created by created mediumistic reality for Euro integrated processes of the aspirant and candidate countries for their membership through one longer period of creation of public opinion (mostly intensive from 2003-2005). What have mediumistic forecasts show for the Europeanization of the Balkans? Controversy about the expansion of the Union have been treated by a media content that the international and domestic public channelled the European public opinion through several dimensions of influence. First, on the local mediumistic scene, the European public opinion, is firstly manifested more as an ideology, less as a rational strategic preference for the creation of European values through reforms in all segments of social-political, economic and cultural life. In those frames, the media have created a framework for the creation of collective memory of Euro integrations, Euro-consciousness to integrate in the normative collective , economic, social and institutional system whose cultured common denominator are the new social relationships, and politics of influences between EU and countries out of EU The concept of integration and inclusion is idealized to the extent which ii itself negates the concept of exclusion and marginalization. All this is in contradiction with some postmodern theories that suggest some of the possible changes of transitional societies. Here could be included destruction, that is the collapse of old institutions and especially the actual questions regarding the process of fragmentation of the society to micro-social units, that is, to small parallel worlds and their adjustment. Atomization of societies, which would result as possibility of conflicting new changes, would lose the social dimension, and in the enter of attention are individuals that with their free rational mind will be faced with a wild-takings power.

Published in Social Sciences (Volume 2, Issue 3)
DOI 10.11648/j.ss.20130203.12
Page(s) 105-111
Creative Commons

This is an Open Access article, distributed under the terms of the Creative Commons Attribution 4.0 International License (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution and reproduction in any medium or format, provided the original work is properly cited.

Copyright

Copyright © The Author(s), 2013. Published by Science Publishing Group

Keywords

Europeanization, Media Reality, Balkanization, European Values, West-Balkan Countries

References
[1] European Commision. Communication from the Commision on the Application of State Aid Rules to public Service Broadcastin., Press relas:233- Nr:9755/01, luksemburg,21 June 2001.
[2] Petkovska, Antoanela. The cultural identity – difference in oneself. Skopje: Templum,2003.
[3] Siljanovska, Liljana. The media culture in the Euro integrative processes. Tetovo: Arberia Design,2007.
[4] Baran, J.Stanley. Introduction to mass communication.Mountain View: Myfield Publishing Company.2002.
[5] Gruevski, Tome . Communication and culture, Skopje: Student’s word.2004
[6] Kuncih M, Astrid Cipfel , Introduction to publication and communication sciences, Fondation "Fridrix Ebert", Skopje. 1998
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    Liljana Siljanovska. (2013). The Europeanization of Balkans-Yes or No. Social Sciences, 2(3), 105-111. https://doi.org/10.11648/j.ss.20130203.12

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    Liljana Siljanovska. The Europeanization of Balkans-Yes or No. Soc. Sci. 2013, 2(3), 105-111. doi: 10.11648/j.ss.20130203.12

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    AMA Style

    Liljana Siljanovska. The Europeanization of Balkans-Yes or No. Soc Sci. 2013;2(3):105-111. doi: 10.11648/j.ss.20130203.12

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  • @article{10.11648/j.ss.20130203.12,
      author = {Liljana Siljanovska},
      title = {The Europeanization of Balkans-Yes or No},
      journal = {Social Sciences},
      volume = {2},
      number = {3},
      pages = {105-111},
      doi = {10.11648/j.ss.20130203.12},
      url = {https://doi.org/10.11648/j.ss.20130203.12},
      eprint = {https://article.sciencepublishinggroup.com/pdf/10.11648.j.ss.20130203.12},
      abstract = {Should the Balkan be place where the credibility of European Union will happen? This question is becoming increasingly evident after the rejection of the EU constitution by France and the Netherlands in the middle of 2005 which is mostly resulted by dissatisfaction of voters of the internal political governing in their countries. This conclusion was further created by created mediumistic reality for Euro integrated processes of the aspirant and candidate countries for their membership through one longer period of creation of public opinion (mostly intensive from 2003-2005). What have mediumistic forecasts show for the Europeanization of the Balkans? Controversy about the expansion of the Union have been treated by a media content that the international and domestic public channelled the European public opinion through several dimensions of influence. First, on the local mediumistic scene, the European public opinion, is firstly manifested more as an ideology, less as a rational strategic preference for the creation of European values through reforms in all segments of social-political, economic and cultural life. In those frames, the media have created a framework for the creation of collective memory of Euro integrations, Euro-consciousness to integrate in the normative collective , economic, social and institutional system whose cultured common denominator are the new social relationships, and politics of influences between EU and countries out of EU The concept of integration and inclusion is idealized to the extent which ii itself negates the concept of exclusion and marginalization. All this is in contradiction with some postmodern theories that suggest some of the possible changes of transitional societies. Here could be included destruction, that is the collapse of old institutions and especially the actual questions regarding the process of fragmentation of the society to micro-social units, that is, to small parallel worlds and their adjustment. Atomization of societies, which would result as possibility of conflicting new changes, would lose the social dimension, and in the enter of attention are individuals that with their free rational mind will be faced with a wild-takings power.},
     year = {2013}
    }
    

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Author Information
  • South East European University-Tetovo, Republic of Macedonia

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