Volume 9, Issue 3, June 2020, Page: 77-81
The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand
Noppadol Dharawanij, Tourism and Hospitality Program, College of Tourism and Hospitality, Rangsit University, Pathumthani, Thailand
Received: May 6, 2020;       Accepted: Jun. 2, 2020;       Published: Jun. 8, 2020
DOI: 10.11648/      View  45      Downloads  25
The objectives of this study are 1. to study the cultural heritage tourism at Sangkhlaburi District, Kanchanaburi Province; 2. to study ethnic groups of people and conserve their cultural sustainability 3. to study the demand of tourists, who visit the area to increase number of quality tourists. Both quantitative and qualitative methods, which were questionnaires and interviews respectively, were applied in the process of conducting this research. According to the findings, cultural heritage tourist attractions that should be promoted are historical and temple tourism (x̄ = 4.10), while the rest were already in high level. The activities that served the need of tourists were visitation to ancient monuments, temple tourism and offering to Buddhist monks on the longest wooden bridge. The accessibility to tourist attractions (x̄ = 3.97), accommodation service (x̄ = 3.96) and the amenities (x̄ = 3.28) still require some improvements. The image of the tourism sites must also be improved (x̄ = 4.00), while the rest is in medium level. Lastly, the result acquired from the SWOT analysis and TOWS Matrix strategy indicated that there were 3 types of tourism that should be promoted: historical, cultural, and religious tourism. And to increase the number of tourists, all stake holders needed to cooperate to solve the problems of these 4 aspects: the image, the advertisement through digital media, facilities and cleanliness and sanitation management.
Cultural Tourism, Heritage Sites Tourism, Ethnic Group of People Conservation
To cite this article
Noppadol Dharawanij, The Development of Cultural Heritage Tourism at Sangkhlaburi District, Kanchanaburi Province, Thailand, Social Sciences. Vol. 9, No. 3, 2020, pp. 77-81. doi: 10.11648/
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License ( which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
Chittangwattana, B. (2000). Tour Business Management. Chiang Mai: Faculty of Humanities, Chiang Mai University. pp. 12-16.
Department of tourism. (28 August 2017). Tourists statistics (online). Retrieved from
Charumanee, N. (2001). Tourism and Tourism Industry Management. 2nd edition. Bangkok: Odeon Store. pp. 1-2.
Kanchanburi province. (30 September 2017). Tourist places in Sangkhlaburi. Retrieved from http://www.kanchanaburi. au/ travel/ampur_sangkhlaburi.php
Chuthaporn S. and Charoensuksai, C. (2001). Concept of Tourism. Introduction of Tourism Article unit 16. Nonthaburi: Sukhothaithammathirat University. pp. 2-7.
Irinang, P. (2015). Guidelines to Develop the Tourism Potential of Kanchanaburi. Western University Research Journal of Humanities and Social Science. Vol. 1, No. 1 January – April 2015. pp. 1-14.
Bunnag, O. and Charoenbun, R. (2015). The Potential Development Guideline of Tourism in Kanchanaburi Province to Support ASEAN Community. Rachabhat Chiangmai University Journal. pp. 1-15.
Kamnoonwat, D. and Chansawang, W. (1993). Communication: Public Relations. Bangkok: Chulalongkorn University Press. pp. 83.
Mathieson A. and Wall G. (1993). Tourism Economic, Physical and Social Impacts. London: Harlow. pp. 3.
Reilly, R. T. (1988). Travel and Tourism Marketing Technique. 2nd ed. New York: Delmar Publishers. pp. 199.
Chuaybamrung, T. (2009). Teaching article of Research Methodology in Tourism and Hospitality. NIDA. pp. 32-33.
Yamane, T. (1967). Statistics: An Introductory-Analysis, 2nd Edition, New York: Harper and Row. pp. 886.
Pothisatra, C. (2001). Art and Science of Quality Research. 5th edition. Bangkok: Amarin Printing. pp. 148.
Sukhothaithammathirat University. (10 August 2017). SWOT Analysis and TOWS Matrix Method. Retrieved from
Middleton, V. T. (1988). Marketing in Travel and Tourism. London: Heinemann. pp. 39-50.
Browse journals by subject