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Volume 9, Issue 1, February 2020, Page: 32-39
Using Social Media to Campaign: Are Ghanaian Political Parties Getting It Right
Emmanuel Abeku Essel, Department of Public Administration, National University of Public Service, Budapest, Hungary
Received: Jan. 11, 2020;       Accepted: Feb. 3, 2020;       Published: Feb. 11, 2020
DOI: 10.11648/j.ss.20200901.14      View  84      Downloads  54
Abstract
It is an undeniable fact that in recent years internet usage has increased in the area of information dissemination in Ghana. Indeed, when the roll call is made Ghana would not be found wanting on the league of African countries with internet penetration and social media usage. According to Ramamohanarao et al, (2007), interment usage has become one of the easiest tools for seeking information and the fastest for that matter in communicating with friends and loved ones. Due to the comparative advantage, social media has over traditional media, it has become a means by which many are using it to reach their targeted audience at the shortest possible time. The study investigates how some selected supporters of the two major political parties in Ghana, the New Patriotic Party (NPP) and the National Democratic Congress (NDC) use social media platforms to campaign for and to woo potential voters for their respective parties. The study was undertaken as desk research and the research relied on secondary sources with particular reference to posts of some supporters of the two leading parties in Ghana, who have all in the last two to three decades have had the opportunity of ruling in the country ever since the country returned to democratic rule. The results revealed that indeed supporters of the two major political parties through social media with particular reference to Facebook use the internet to both propagate the ideologies and philosophies of their political parties, making social media a vital platform for campaigning and also allowing the Ghanaian populace to participate in political activities.
Keywords
Social Media, Platform, Political Parties, NPP and NDC
To cite this article
Emmanuel Abeku Essel, Using Social Media to Campaign: Are Ghanaian Political Parties Getting It Right, Social Sciences. Vol. 9, No. 1, 2020, pp. 32-39. doi: 10.11648/j.ss.20200901.14
Copyright
Copyright © 2020 Authors retain the copyright of this article.
This article is an open access article distributed under the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
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